Bikes and Happiness.

That’s what we’re about.  Pretty simple, really.  The bike part is fairly self explanatory, but the happiness might require a bit more of an explanation.

It’s our belief that life is about a quest for happiness.  Think about it.  Almost every decision you make is probably made with the hope that it will result in greater amounts of happiness in your life.  It might not always work out that way, but that’s a whole different can of existential worms that we’re not going to get into.  The point is that a drive to be happy is probably what put you on a bike in the first place, and owning that bike should be a source of happiness, not frustration. 

So, with this quest for happiness in mind, we’ve decided that’s what we’re here for: to make you as happy as we possibly can through the joy of owning one of our bikes.  First, we’re going to work with you to make sure the bike you are purchasing is exactly what you want.  Then, we’re going to put it together with love and make sure it’s the sexiest thing on the whole block.  After that, we’re going to make ourselves available to answer any questions that you have.  We’re going to listen to your comments and try to make our products better with your feedback.  And, heaven forbid, if you ever have a “problem” with one of our bikes, we’re going to do all that we can to help you figure it out.

And to ensure the long term viability of our little plan, we’ve come up with this three-point game plan:

1. We won’t sell crap.
2. We won’t treat you like an asshole.
3. We won’t be corporate fascists.

 

That’s it.  Lots of companies make nice bikes.  We’re going to make nice bikes, support the shit out of ‘em, and not be a bunch of tools.

Bikes and Happiness.  I like that.  In fact… Bikes and Happiness™.